Five Simple Steps to Prepare a CV for Applicant Tracking Systems (ATS)

How many of us have applied for what seemed to be the perfect job, only to receive nothing more than an impersonal rejection: or worse, nothing but silence? In the modern recruitment landscape, a piece of software called an Applicant Tracking System (ATS) is often the gatekeeper standing between you and the hiring manager.

Most job applications are never actually seen by a human being. Instead, they are scanned, ranked, and filtered by software. While this sounds like bad news, ATS software actually operates on a predictable series of rules. If you understand these rules, you can tailor your CV to pass the "robot test" every time.

1. Use Conventional Layouts and Headings

When it comes to ATS-friendly design, "less is more" is the golden rule. Avoid the temptation to use complex graphics or multi-column layouts. While these might look visually appealing, they often scramble the software's ability to parse your data correctly.

Stick to familiar UK section headings so the software knows exactly where to find your information. Use labels such as:

• Professional Summary or Personal Statement
• Work Experience or Employment History
• Skills, Education, and Qualifications

Pro Tip: Place your contact information at the top of the main body. Many tracking systems skip headers and footers entirely, meaning your phone number or LinkedIn profile could be "invisible" to the bot.

2. Mirror Keywords and Phrases

Review the job advert and mirror exact phrases such as "stakeholder engagement" or "data analysis." Software now calculates your "match score" based on how closely your language aligns with the employer's requirements.

Cover your bases by using both abbreviations and full-length terms: for example, mention "CRM" alongside "Customer Relationship Management." Weave these into your summary and skills sections naturally, avoiding "keyword stuffing" that would turn off a human recruiter later in the process.

3. Focus on Quantifiable Achievements

Modern ATS platforms are increasingly programmed to look for Action Verbs and Metrics. Start your bullet points with strong verbs such as "Led," "Optimised," or "Delivered" to signal high-impact performance.

Whenever possible, include hard numbers. Writing that you "increased sales by 25% through targeted campaigns" is far more effective for both ATS keyword matching and impressing a recruiter who only spends seconds scanning your document.

4. File Format Basics — PDF / Word / Plain Text?

The file format you submit can be the difference between a successful scan and a deleted application. While a PDF preserves your formatting, the "safest" option for large portals remains a standard Word document (.docx).

Keep your CV to a maximum of one or two pages for UK applications. This ensures your most relevant "match scores" aren't diluted by older, less relevant experience.

Curious about "hacks"? Read our take on: Can You Trick ATS Robots With White Font?

5. The Hyper-Personalisation Trend

In 2026, "one size fits all" is a recipe for rejection. ATS systems look for highly tailored applications. Maintain a "Master CV" containing every achievement, then customise a specific version for every single role you apply for.

By hyper-personalising your achievement bullets to the specific challenges of the company, you significantly increase your match score, and thus, your chances of securing an interview.

Related Reading: What Actually Makes a Good CV? Updated Guide for 2026.