[sapnahars]

Hi.

I'm applying for an advertising agency i.e. Draftfcb. The form is due on Wednesday and I'm really stuck on this one question. If anyone could help, I would be extremely grateful.

The question is:

Using your knowledge of integrated marketing communications – how would you implement a campaign to promote Vauxhall Corsa to young urbanites?

I want to know what approach do I take exactly with this question? What are they looking for in the answer? Do I describe vividly an idea for the television advert I may have and then how I would use this is in different mediums maybe? Say online? And then the eg. the PR aspect of it too?
There is no word limit by the way.

Please someone help because I am sooo desperate!

Thanks, Sapna.

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[thecvstore]

[quote="sapnahars"]Hi.

I'm applying for an advertising agency i.e. Draftfcb. The form is due on Wednesday and I'm really stuck on this one question. If anyone could help, I would be extremely grateful.

The question is:

Using your knowledge of integrated marketing communications – how would you implement a campaign to promote Vauxhall Corsa to young urbanites?

I want to know what approach do I take exactly with this question? What are they looking for in the answer? Do I describe vividly an idea for the television advert I may have and then how I would use this is in different mediums maybe? Say online? And then the eg. the PR aspect of it too?
There is no word limit by the way.

Please someone help because I am sooo desperate!

Thanks, Sapna.[/quote]

Hi Sapna,

Yes, it sounds to me like you have the right idea with this. Once you've compiled an answer feel free to post it on here and we'll see if we can provide some more input.

Good luck!