B.Sc. (Hons) in Marketing

Degree: B.Sc. (Hons) in Marketing

What modules can I study?

  • Accounting for Non-Accountants
  • Personal Management Skills
  • Business Economics
  • Business Environment
  • Introduction to Management
  • Marketing Management
  • Market Research
  • Creativity in Management
  • Career Planning
  • E-Business
  • Strategic Entrepreneurship
  • Managing E-Marketing
  • Marketing and Entrepreneurship
  • Corporate Strategy


Entry requirements for this course:
A2-levels: ABB. One (but only one) of these grades may be achieved either from the average of two AS-level grades or from a vocational A level. Every contributory grade must be in a different subject.
AS-levels: may be included in the offer - see above
General Studies: Accepted
Vocational A-levels: Up to six units can come from vocational A-levels - see above
Preference: Three A2-levels
GCSE: Maths and English Language grade B

More information:

The University of Ulster state that from their B.Sc. (honours) in Marketing course, graduates will gain:

  • An understanding of the core role of Marketing Strategy and Entrepreneurship in determining the growth potential of an enterprise
  • A deep understanding of relevant theory and examine the potential dichotomy between this theory and business practice
  • A deeper understanding of the potential for further research in Marketing Strategy and Entrepreneurship
  • An understanding of the development and operation of markets for products and the changing nature of consumer demand
  • An understanding of managing key resources, financial and human, in order to exploit market opportunities, including the value of the Internet

Related links:
Chartered Institute of Marketing
Graduate CV Writing Service

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